Automotive Advertising Agencies Must Use Yesterday’s Knowledge & Tomorrow’s Technology to Survive

Auto advertising agencies who be ready to be here tomorrow must apply tomorrow’s technology today or they will follow their shuttered auto seller clients into the positions of the unemployed. The consolidation of the automobile industry is a necessary reaction to a diminishing economy and the facts of two basic guidelines of business — resource are required to follow demand and survival of the fittest insures it can easily. The secret to success for automotive advertising organizations and the auto seller clients in a challenging market is to supply more for less and the technology being designed to improve sales processes on the world wide web provide efficiencies that will determine the winning trades and the losers. Hudson Automotive

Including proven actual automotive advertising best practices with growing old virtual world selling procedures that rely on growing technology on the net allows forward thinking automotive advertising agencies to blur the queue between the real world of physical vehicle dealerships and the new virtual showrooms being built on the Internet. Auto advertising 101 teaches that you must go where customers are if you wish to reach them and with 93% of car shoppers credit reporting that they start their car buying process on the net that part of the marketing and sales process is easy. The hard part that vehicle advertising agencies must acknowledge is that the one regular that has made it through on the World Extensive Web is human character. Customers empowered by the easy access of information on the Internet shall no longer be reliant on auto dealerships — real or virtual — to determine what vehicle they are going to purchase and who they are going to buy it from. Online shoppers are buying different vehicle, not an auto dealership, and vehicle advertising agencies need to convert from push/pull advertising methods to pull/push techniques preferred by an knowledgeable consumer.

Of course there is no need to throw the baby away with the bath drinking water! Automotive advertising agencies must use conventional wisdoms built on the stable basis of being human reinforced by the efficiencies made available from new automotive advertising applications designed to crash through the glass wall of the net to preserve both market share and revenue for their auto seller clients. The easiest way to meet the client and the auto dealer — in that order — is to give the customers what they wish, when they want it — which is immediately — also to do it in such a way that the purchasers feel that they are buying an automobile vs. being sold one. That may be where the use of new automotive advertising technology and the related improved offering processes come in.

Offering the purchasers what they want — which is a vehicle not an car dealership — suggests that automotive advertising agencies must promote individual vehicles on the Internet, not their auto dealer clients. Although this may seem to be counter top intuitive to old institution car guys who suppose that they have to sell themselves before they can sell their vehicles, it is in keeping with similarly established wisdom that suggest that automotive advertising will not sell cars it just attracts customers who would like to buy one. Simply put, the best advertising message in the world is without value if no person sees it and since customers are searching the web for individual vehicles that is the bait that will have them bite the hook that has the auto dealer on the other end of the queue.

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