Changing The World With Words: How To Write And Sell Articles On Social Change

Extend PURPOSE: To compose and distribute articles about individuals and organizations whose lives and missions are committed to a strong and propelled reason or vision. Better Bristol 

I made Project Purpose in the spring of 1995 in the wake of understanding, that in ten or more years of composing for national distributions, the articles I most appreciated composition, from beginning to end, were about individuals having any kind of effect on the planet, particularly those of the “unsung legend” class. At the time, I’d just taken a shot at a modest bunch of these articles, however they were the ones I recalled generally affectionately. Before Project Purpose, editors knew me as a previous little creature veterinarian turned independent essayist who had some expertise in expounding on creatures, wellbeing and related themes. Today, the vast majority of my editors know me as an author of profiles, meetings and expositions about individuals who are changing the world.


Albeit a standout amongst the regularly cited guidelines of composing is, “expound on what you know,” I believe it’s a great deal more critical to expound on what intrigues you, what truly matters to you enthusiastic, what you find captivating and advantageous. While this may incorporate themes you know a great deal about, there are many subjects I’ve expounded on that I was a long way from a specialist on, yet which provoked my interest. Along these lines, if social issues animate your heartbeat, expound on the ones that intrigue you.

Inside two or three months of beginning Project Purpose, I got my first task from New Age Journal to compose an element profile on Bo Lozoff, author and executive of The Human Kindness Foundation in my home condition of North Carolina. I knew I had discovered my specialty when I delighted in inquiring about the piece as much as composing it and even the update procedure was generally easy. At the point when the check arrived, twice as much as I’d at any point gotten some time recently, it resembled a delectable cherry sitting on an officially flavorful sundae. I knew I’d discovered my strength.


There’s a well-known axiom, “the more things change, the more they remain the same,” which is one of the best motivations to expound on social change. Since things are changing constantly, you generally have new points to pitch to a wide combination of magazines. In case you’re occupied with ladies’ issues, for example, the unattainable rank of the corporate world, pitch your thoughts to the ladies’ magazines. In case you’re more inspired by male issues, concentrate your consideration on men’s magazines. Maybe your interests lie in particular regions like medicinal services or deep sense of being. There’s a wide grouping of magazines that would be intrigued.

One of the best motivations to expound on social change is the open door for your words to have any kind of effect with other individuals, frequently in vast numbers. I’ve composed various articles on “deliberate straightforwardness,” a social pattern my family has taken an interest in for a long time. When one of these articles showed up as the main story for Yoga Journal, I got over a hundred letters and telephone calls requesting more data on the most proficient method to begin on a way to a more straightforward life.

Softening Up

One of the key strides to getting to be noticeably known as an essayist who represents considerable authority in social issues is statistical surveying, which is a favor name for finding and concentrate the sorts of magazines that distribute articles about social issues. Despite the fact that there are various great asset books that give a decent review of magazines, for example, Writer’s Marketplace, these are just beginning stages. It’s essential to learn no less than 2-3 back issues of the magazines for which you need to compose. At whatever point I’m in another city, regardless of the possibility that it’s just a fast delay in the airplane terminal, I make it an indicate drop into a book shop or newspaper kiosk to investigate their magazine determination. On the off chance that I locate another magazine with the sorts of stories I compose, I’ll put a couple bucks in the most recent issue, or possibly scribble down the name of the magazine, the supervisor’s name and address or email. I’ll then demand extra data from them including a duplicate of their author’s rules and a publication logbook.


Articles on social change can take a few distinct structures. Since I’m especially inspired by concentrating on the general population who are changing the world, a significant number of my articles are either profiles or question and answer interviews. Since most magazine articles keep running in the 1500 to 3000 word run, a profile may give a short diagram or synopsis of a man’s life, yet should then take a tight core interest. The same is valid for a Q and A meeting. While it’s not bizarre for me to spend two or three hours meeting a subject for a Q and A, which could bring about as much as a 20,000 word translation, the last piece should be consolidated to 1500 to 5000 words, contingent upon the task.

Different structures that articles on social issues may take incorporate expositions, roundups, straight news-casting pieces or some blend. For instance, the straightforward living piece that showed up in Yoga Journal was a blend of article about my family’s encounters as we disentangled our life and straight reporting as I met other willful straightforwardness specialists. A case of a round-up piece would be an article highlighting 3-5 unique individuals taking a shot at a comparable social issue, however with their own point of view on the issue.


Indeed, even today, with our wide collection of media, the composed word still has the ability to leave individuals speechless, to incite their reasoning, to stir them to new thoughts and new conceivable outcomes. There’s something extraordinary about realizing that thousands, maybe a huge number of individuals will read one of my Project Purpose profiles and that it may touch and move them. There’s not at all like getting a letter or telephone call from somebody that is perused one of my articles expressing gratitude toward me for the piece or requesting more data. I feel I’m improving the world, word by word.

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