The Car Rental Industry

Marketplace Overview

The car lease industry is a multi-billion dollar sector of the US economy. The US segment of the industry averages about $18. 5 billion in earnings a year. Today, there are approximately 1. 9 , 000, 000 rental vehicles that service the US segment of the industry. In addition, there are many rental organizations besides the industry commanders that subdivide the total revenue, namely Dollar Cash conscious, Budget and Vanguard. Contrary to other mature service companies, the rental car industry is highly consolidated which naturally puts potential new comers at a cost-disadvantage since they face high input costs with reduced opportunity of economies of scale. Moreover, almost all of the profit is made by a few organizations including Enterprise, Hertz and Avis sur la question. For the fiscal season of 2004, Enterprise made $7. 4 billion in total revenue. Hertz showed up second position with about $5. 2 billion and Avis with $2. ninety-seven in revenue. Wypożyczalnia samochodów Wrocław

Level of Incorporation

The rental car industry faces a completely different environment than it did five in years past. In respect to Business Travel Information, vehicles are being booked until they have built up 20, 000 to 35, 000 miles until they can be relegated to the car industry whereas the turn-around mileage was 12, 1000 to 15, 000 kilometers five years ago. Since of slow industry development and narrow profit border, there is no impending threat to backward the usage within the industry. In fact, among the list of industry players only Hertz is vertically included through Ford.

Scope of Competition

There are many factors that condition the competitive landscape of the car rental industry. Competition comes from two main sources throughout the cycle. Within the vacation consumer’s end of the spectrum, competition is fierce not only because the industry is saturated and well guarded by industry leader Enterprise, but competition operate at a cost disadvantage along with smaller market shares since Business has established a network of dealers over 85 percent the leisure section. On the corporate part, on the other palm, competition is very strong at the airports since that segment is under tight supervision by Hertz. Because the industry went through a massive monetary drop in recent times, it has improved the scale of competition within almost all of the firms that survived. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Business, Hertz and Avis among the major players indulge in a battle of the fittest.


Above the past five years, most organizations have recently been working towards boosting their fleet sizes and increasing the amount of profitability. Enterprise presently the company with the major fleet in the US has added seventy-five, 000 vehicles to it is fleet since 2002 which help increase its amount of facilities to 168 at the airports. Hertz, on the other side, added 25, 000 vehicles and broadened its international occurrence in 150 areas rather than 140 in 2002. Additionally, Avis has increased its fleet from 210, 000 in 2002 to 220, 000 despite recent monetary adversities. Over the years following the economical downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders have been growing steadily. For example, twelve-monthly sales reached $6. 3 in 2001, $6. 5 in 2002, $6. on the lookout for in 2003 and $7. 4 billion in 2005 which translated into a rise rate of several. 2 percent a yr for the past four years. Since 2002, the industry has started to regain its footing in the sector as overall sales grew from $17. 9 billion to $18. 2 billion in the year 2003. According to industry experts, the better days of the rental car industry have yet to come. Over the course of the next several years, the industry is expected to experience accelerated progress valued at $20. fifth 89 billion every year following 08 “which means a CAGR of 2. 7 % [increase] in the 2003-2008 period. inch

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