Web sites of many big companies reflect a lot of confusion and ignorance about how precisely to take your investment to maximize profit. For what reason the websites of large companies are the identical content in TV commercials or other means? more information
Kind of of customers wants more information of a promotion which they have watched on TV SET or have heard on radio and they visit the website and find not more truly relevant? And which type of customers come to a site and find a campaign in which they use the same resources that are being used consist of media with which they can have interaction differently?
Clients use each medium differently
o the commercial TELEVISION and radio have very little time to concentrate attention and generate interest.
o The advertisements in magazines take more time to read than in a newspaper.
o Fencing and other means of street have only part of a second to say what they have to say.
o In a Web page the client has full control over your time and available from the communications he finds.
Good websites for companies “smell” to professionalism and good service.
So the best advertising campaigns are those that orchestrate the features and benefits in several ways to make your target audience receive the messages more efficiently, depending on context by which they interacts with each medium.
As an effect, if the orchestration is done properly then the customers have an overall feeling about the advertising campaign because the synergy between them does not terme conseillé.
Frequent error advertising
Picture your typical TV commercial which first appears in the mind of the person with a face that reveals a huge headache. The moment the person takes a drug then we see a person smiling enjoyably. This advertising format is a simple scheme that actually works well in a TV commercial although not on a website.
Think about you have observed the TELEVISION SET commercial and chosen to visit the website of the maker of the medicine. Precisely what is their purpose?… What do you are feeling that you will find anything else to the same person smiling in the TV commercial?
The TV commercial has done its job. It includes made interest in you to learn more and you want to know whether you should take this medicine with certain allergies or would it be well suited for children, but simply cannot find this information. Just how does it feel?
Advertising and traditional advertising still do not understand the impact of site. Few recognize that the Internet is a powerful complement to other media campaigns.
Normally, advertising is a great deal of stress about the use of time and space, because every second of commercial square centimeter warns worth much money.
But the Internet is very different, because if the client has a real interest in additional information about a product or service he or she can simply look up the product or service on a search engine and find additional information than they really know what related to! This is why your website must be properly search engine optimized in order to effectively complement your other advertising mediums. For more information see my other articles on search engine optimization (SEO).